Desire? Or Lack There of?

Obviously, the NBA is staring a new trend right in the face. Since the Boston Celtics, seemingly broke the mold on how NBA teams are constructed, other players have been bending, twisting, and drastically cutting salaries to play alongside other superstars.
The most notable of these moves occured this summer when Lebron James and Chris Bosh both decided to take paycuts to pay alongside Dwayne Wade in Miami. Since then all three, mainly Lebron, has taken enormous heat! Lebron, has since become the villain of the league. Quite possibly suffering the biggest popularity drop in all of sports history. One has to ask the question, is all this hate warranted?
From my perspective, yes and no. Yes in the sense that Lebron was always held to a different standard. He was sort of the typical fan's lure away from anything negative about basketball. He was all of the "Kobe fans" bright light. A way to be able to argue about who was the league's best. He was seemingly a role model, playing for his home team.
No, only because he never asked for any of that. He never once begged to be liked, and he's never really been the one seemingly crying for attention. Of course, he has never been the best sport. Walking off the court in Orlando, basically giving up in last year's playoffs.
But i guess my main question is, do the "greats"of today's NBA lack desire? Do they lack the heart it takes to be a true champion. People praise Lebron cause they say he was on a bad team! Tell me how many teams won 60 games two years in a row. Im sure the answer to that is not many.
In the case of the Celtics, those guys had already played their careers out. Garnett, never really wanted to leave Minnesota. He wanted to win, but it was only until Ray Allen came over to Boston that Garnett signed off on that trade. We can bring up past greats like Reggie, Ewing, Barkely, and even Iverson and the conversation would go the same now even if they had won a ring. Reggie, one of the greatest shooters ever. Ewing, quite possibly the best center for a good stretch of time and was a true leader for that Knicks franchise. Barkely, the only man I know thats 6'6 and can go toe to toe with any power forward in the history of the game. Iverson, the best small player in the history of the game.
But what are all these guys missing, rings! And you can bring their name up a thousand times but that will never come up! That is because they were warriors, they had desire! Along with that came respect and admiration. Their careers are celebrated alongside the most highest, selling out to go play alongside two more superstars would have only tarnished that.
I can only hope that 10 or 20 years from now, people will remember Lebron for the exciting and great basketball talent he is. Right now, he is literally a man amongst boys. But, father time moves fast. There will come a day when those legs dont jump as high, nor move as quick. When that comes, hopefully the stinch he left the league with wont be the most important thing on his resume'.